Why one of the biggest gunmakers in the US rebranded itself as an outdoor brand – Business Insider

Why one of the biggest gunmakers in the US rebranded itself as an outdoor brand – Business Insider

Business InsiderWhy one of the biggest gunmakers in the US rebranded itself as an outdoor brandBusiness InsiderThe gun business has been very good to Smith & Wesson. Over the past decade, firearms sales have soared, with the gunmaker generating, in the first six months of fiscal year 2017, 75% more in revenues than it did for all of 2007. Demand in more recent …and more »
Why one of the biggest gunmakers in the US rebranded itself as an outdoor brand – Business Insider