United States: Can You Trademark the Color Yellow for Cheerios? – Mondaq News Alerts (registration)

United States: Can You Trademark the Color Yellow for Cheerios? – Mondaq News Alerts (registration)
Mondaq News Alerts (registration)United States: Can You Trademark the Color Yellow for Cheerios?Mondaq News Alerts (registration)It is extremely difficult to secure trademark rights to a single color. Success stories are few and far between. Recently, General Mills, maker of Cheerios, sought trademark protection for the color yellow “as the predominant uniform background color …
United States: Can You Trademark the Color Yellow for Cheerios? – Mondaq News Alerts (registration)