Trademarks: Creating a Unique Brand Amidst the Glut – The National Law Review

Trademarks: Creating a Unique Brand Amidst the Glut – The National Law Review
Trademarks: Creating a Unique Brand Amidst the GlutThe National Law ReviewA marketing department may work tirelessly to originate a brand that has the proper punch, only to have the lawyers say “it’s taken” (someone has already registered it as a trademark). And as more companies think “internationally,” more seek global …
Trademarks: Creating a Unique Brand Amidst the Glut – The National Law Review