Trademark Licensing: Consistency is the Cornerstone of Franchising – Lexology

Trademark Licensing: Consistency is the Cornerstone of Franchising – Lexology
Trademark Licensing: Consistency is the Cornerstone of FranchisingLexologyTrademarks are an integral part of any franchise. They represent and protect the brand and create brand strength through their continued use. Brand strength is viewed in terms of customer perception; not what the franchisor believes it to be. This …
Trademark Licensing: Consistency is the Cornerstone of Franchising – Lexology