Toy giant Hasbro is trying to trademark the smell of Play-Doh – The Independent

Toy giant Hasbro is trying to trademark the smell of Play-Doh – The Independent
The IndependentToy giant Hasbro is trying to trademark the smell of Play-DohThe IndependentA container of Play-Doh was sent to the USPTO as part of the application process. Lee Curtis, a partner and chartered trademark attorney at law firm HGF, said: “Hasbro’s trade mark application shows that the use of smells in branding, and companies …and more »
Toy giant Hasbro is trying to trademark the smell of Play-Doh – The Independent