The changing role of the trademark lawyer, managing complexity and generating insight to drive business advantage – IPWatchdog.com

The changing role of the trademark lawyer, managing complexity and generating insight to drive business advantage – IPWatchdog.com
IPWatchdog.comThe changing role of the trademark lawyer, managing complexity and generating insight to drive business advantageIPWatchdog.comTrademark The role of trademark lawyers is moving away from a purely legal, prosecution function and into the area of business strategy, driven by three primary factors: how quickly a new brand can become significant collateral for an organization; how …
The changing role of the trademark lawyer, managing complexity and generating insight to drive business advantage – IPWatchdog.com