South Africa: Brands – Ever More Valuable Assets – Mondaq News Alerts (registration)

South Africa: Brands – Ever More Valuable Assets – Mondaq News Alerts (registration)
Mondaq News Alerts (registration)South Africa: Brands – Ever More Valuable AssetsMondaq News Alerts (registration)It is worth bearing in mind that the terms “brand” and “trade mark” aren’t necessarily synonymous. The thinking seems to be that a brand is more than the trade mark name or logo, which is basically the brand’s identifying feature. Interbrand has …and more »
South Africa: Brands – Ever More Valuable Assets – Mondaq News Alerts (registration)