Smiley Company looks to cash in on the ubiquity of its trademark emoji – Business Standard

Smiley Company looks to cash in on the ubiquity of its trademark emoji – Business Standard
Business StandardSmiley Company looks to cash in on the ubiquity of its trademark emojiBusiness StandardThe Smiley trademark is registered in over 100 countries and in 14 product categories. The company says that in brand recall surveys, the Smiley has 97 per cent recognition across the world as a symbol of positivity. Photo: Smiley. ALSO READ. Where are …and more »
Smiley Company looks to cash in on the ubiquity of its trademark emoji – Business Standard