New Canadian Court Ruling on Purchasing Competitor's Trademark as a Keyword – Lexology (registration)

New Canadian Court Ruling on Purchasing Competitor’s Trademark as a Keyword – Lexology (registration)
Lexology (registration)New Canadian Court Ruling on Purchasing Competitor’s Trademark as a KeywordLexology (registration)In August 2015, the British Columbia Supreme Court (“BCSC”) held that purchasing a competitor’s trademark as a keyword for search engines (e.g., Google) is not in itself sufficient to constitute infringement of a common law trademark. Additionally, the …
New Canadian Court Ruling on Purchasing Competitor’s Trademark as a Keyword – Lexology (registration)