Likelihood of Confusion: the Sine Qua Non of Trademark Infringement – The National Law Review

Likelihood of Confusion: the Sine Qua Non of Trademark Infringement – The National Law Review
Likelihood of Confusion: the Sine Qua Non of Trademark InfringementThe National Law ReviewTrademarks are product differentiators that help consumers recognize familiar brands that customers have come to associate with a certain perceived level of goodwill, reputation, quality, taste, consistency, and style. A form of shorthand, a unique …
Likelihood of Confusion: the Sine Qua Non of Trademark Infringement – The National Law Review