Life in the Lowercase Lane: Lessons for Trademark Owners About Genericide – The National Law Review

Life in the Lowercase Lane: Lessons for Trademark Owners About Genericide – The National Law Review
The National Law ReviewLife in the Lowercase Lane: Lessons for Trademark Owners About GenericideThe National Law ReviewDeath by genericide is a painful way to go, for trademarks that is. When the public comes to think of a trademark as the common word for a product or service — as opposed to identifying its exclusive source — the trademark loses its distinctiveness …
Life in the Lowercase Lane: Lessons for Trademark Owners About Genericide – The National Law Review