Japan's first color trademarks go to a humble pencil eraser and a convenience store chain – Quartz

Japan’s first color trademarks go to a humble pencil eraser and a convenience store chain – Quartz
Japan’s first color trademarks go to a humble pencil eraser and a convenience store chainQuartzFrom Tiffany & Co.’s robin’s-egg blue to Coca-Cola’s red, it’s common for global brands to license signature colors to protect their brand. Japan has recently embraced this idea and is now granting trademarks for combinations of colors associated with …
Japan’s first color trademarks go to a humble pencil eraser and a convenience store chain – Quartz