Heineken applies for 'Official Beer of Soccer' trademark as North American World Cup looms – The Drum

Heineken applies for ‘Official Beer of Soccer’ trademark as North American World Cup looms – The Drum
Heineken applies for ‘Official Beer of Soccer’ trademark as North American World Cup looms  The DrumMajor League Soccer (MLS) partner Heineken has made a bold trademark application to become the ‘Official Beer of Soccer’ in the US, a keen indication of how …
Heineken applies for ‘Official Beer of Soccer’ trademark as North American World Cup looms – The Drum