Groundbreaking paper suggests neuroscience could transform trademark strategies – both inside and outside the … – World Trademark Review (blog)

Groundbreaking paper suggests neuroscience could transform trademark strategies – both inside and outside the … – World Trademark Review (blog)
Groundbreaking paper suggests neuroscience could transform trademark strategies – both inside and outside the …World Trademark Review (blog)A new research paper foresees a future in which brain scans fundamentally transform the current understanding of trademarks. The paper, released last month, predicts that so-called “neuromarks” – a neural map unique to each brand – could become crucial …
Groundbreaking paper suggests neuroscience could transform trademark strategies – both inside and outside the … – World Trademark Review (blog)