Fashion brands count the cost as holiday spike sees trademark bidding surge – World Trademark Review (subscription) (blog)

Fashion brands count the cost as holiday spike sees trademark bidding surge – World Trademark Review (subscription) (blog)
Fashion brands count the cost as holiday spike sees trademark bidding surgeWorld Trademark Review (subscription) (blog)Third-party advertisers bidding on trademark terms in online search results spiked by 21% across the fourth quarter of 2016, with leading brands estimated to have lost 46 million clicks across the three month period. For key brands in the clothing and …and more »
Fashion brands count the cost as holiday spike sees trademark bidding surge – World Trademark Review (subscription) (blog)