Democratising trademark surveys – academic calls for step-change in distinctiveness evidence gathering – World Trademark Review

Democratising trademark surveys – academic calls for step-change in distinctiveness evidence gathering – World Trademark Review
Democratising trademark surveys – academic calls for step-change in distinctiveness evidence gathering  World Trademark ReviewNew study calls for a revolution in trademark survey evidence, with an expert telling us he hopes brand owners start embracing lower-cost survey alternatives.
Democratising trademark surveys – academic calls for step-change in distinctiveness evidence gathering – World Trademark Review