Cheerios just lost its bid to trademark the color yellow – Quartz

Cheerios just lost its bid to trademark the color yellow – Quartz
QuartzCheerios just lost its bid to trademark the color yellowQuartzThe US trademark court office denied the US cereal brand’s appeal last week, capping their two-year campaign to claim the color yellow. In an Aug. 22 ruling, judge Anthony R. Masiello explained that the 76-year old brand can’t have exclusive claims to …
Cheerios just lost its bid to trademark the color yellow – Quartz